How to Sell Online Without a Website — The Mzansi Way
You don't need a Shopify store, a developer, or a marketing budget to sell online in South Africa. Here's the exact setup.
Step 1: WhatsApp Business (Free)
Download WhatsApp Business. Set up a professional profile, product catalogue, automated messages, and quick replies. This is your online store.
Step 2: Facebook Marketplace + Facebook Shop
Facebook Marketplace is the most visited free selling platform in South Africa. List your products here for free.
Step 3: TikTok Shop (Growing Fast)
TikTok Shop launched in South Africa in 2024 and is still relatively uncrowded. Organic reach is massive.
lightbulb Content tip
Phone camera + good lighting + genuine energy outperforms expensive production every time.
Step 4: Getting Paid Without a Website
- Yoco — card machine + payment links
- Peach Payments — payment links via WhatsApp
- SnapScan / Zapper — QR code payments
- Standard bank EFT — most common for B2B
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